Max Lind

Community Manager at Webflow
Joe Natoli

Microsites that Move the Needle: Surprise and Delight in your Microsite

Community, generally speaking, continues to make waves in the broader tech industry. Why? Because companies are finally realizing that people who pay for your products and/or services can (and should) be more than just “customers”. Max’s talk explores the difference between customers and community and highlights why appealing to the latter is far more important in the long run… and not just for your sake.

Learning points:

  • Distinction between your community and your customers
  • Design practices for an audience that cares more than most
  • Crafting a story for the right reasons

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