Design for Conversions Conference 2021
1st edition, 17-21 May 2021
The first edition of the Design for Conversions conference was held online, from 17 to 21 May 2021.
This was a virtual conference, free to attend live, where design and UX experts shared their most practical insights on how to increase sales, drive more conversions and improve usability by using best design practices that put people first.
In a nutshell: making a strong, immediately actionable business case for human-centred design, accessibility and inclusion.
Day 1 – 17 May 2021
The first day was opened by the legendary Joe Natoli, followed by Vincent Brathwaite and Cloudways.
All the conversations on this first day were around the fact that when we focus on helping people first, we usually also convert more.
“Piccia, this is amazing. I don’t know how to thank you for this conference. I’ve learned more the past few days that I have ever learned from any conference”
Day 2 – 18 May 2021
The second day was content day! The speakers talked to Piccia how content and words shape design, leading to products that convert more because they focus on the needs of the customers, addressing their issues and finding solutions before they even have the time to ask.
A Welfle & M Metts
“Brilliant. For those who don’t have it yet, get the Lifetime Pass. These talks are so valuable, I plan to watch many of them again throughout the upcoming year!”
Day 3 – 19 May 2021
On the third day we discussed how to build a product that helps you customers make more money; how investing in good design will result in massive growth for your agency; branding as an agent of change and driver of profits; and how focusing on personas can also result in a focus on conversions.
A Product That Grows Your Customers’ Business
Dana J Mwangi
Dana Di Tomaso
“Thank you so much Piccia for organising this conference. As a new starter in web design it has been inspiring and incredibly helpful to listen to all the wonderful speakers. I really cannot thank you enough for such an invaluable opportunity to see and hear such sound advice from yourself and so many other experienced professionals in this industry.”
Day 4 – 21 May 2021
The fourth and last day of the conference actually fell on Global Accessibility Awareness day, so we were proud to host two talks focussing on accessibility and inclusion.