Joe Natoli

UX consultant, speaker & author
Joe Natoli

Increase Your Sales by Putting People First

Joe starts off by explaining how you, too, can run a successful digital business by using UX principles that put people at the centre.

Joe continues by carrying out an honest review of a real-world plugin’s sales journey – dropping a truth bomb a minute! Sometimes, all it takes is an honest review of your UI to see improvements in your conversions right away.

Learning points

  • What the UX process is, in a nutshell
  • Why it matters to you, too, whatever the size of your business
  • How to make the most of the hero area on a sales page
  • How to prioritise the information that really matters
  • The dos and donts of a payment cart

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