Andy Welfle
& Michael Metts

UX Writers & Authors
Joe Natoli

Writing is Designing: Use Words to Build Better Experiences

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make digital experiences human-centered, and require just as much thought as the branding and code. See how interfaces rely on language, and how writing can make or break an experience and learn principles for UX writing that anyone who works on digital products can apply to their own work.

Learning points

  • How words shape experiences
  • Everything starts from research
  • The difference between usable and useful content
  • The “Don’t make me think” principle
  • Good content is good design, good marketing and good UX

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