Andy Welfle
& Michael Metts

UX Writers & Authors

https://www.writingisdesigning.com/

andy-welfle-michael-metts

Andy Welfle is a UX Content Strategy Manager at Adobe, and the co-author of the acclaimed book Writing Is Designing with Michael Metts.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Andy and Michael will talk about how a good content framework will cut your design times as well as improve your messaging and, as a consequence, your conversions.

Writing is Designing: Use Words to Build Better Experiences

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make digital experiences human-centered, and require just as much thought as the branding and code. See how interfaces rely on language, and how writing can make or break an experience and learn principles for UX writing that anyone who works on digital products can apply to their own work.

Learning points

  • How words shape experiences
  • Everything starts from research
  • The difference between usable and useful content
  • The “Don’t make me think” principle
  • Good content is good design, good marketing and good UX

To watch the full talk, together with the rest of the conference, you can buy Lifetime Access now

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