Do not bait. Do not switch. Just don’t do it. I remember my childhood (up to a point) as a luminous experience. I was a lucky little thing: healthy, happy and loved in a nurturing environment with siblings I adored; I was vivacious, always ready to laugh. [Don’t worry: it wouldn’t take long before I […]
Tag: UX fail
The dangers of data-driven UX
The UX of double-decker buses Have you ever been on a double-decker London bus? Even if they’re not as cool as the old-fashioned Routemasters these days, they still are the best way to explore the Big Smoke. If you get on at the first stop, you can easily be the one to win the race […]
The importance of UX writing
Thanks a bunch Apple, now I’m petrified How long was it since you last saw your family, if you live far from them? At the beginning of this summer I finally managed to visit Italy, where my mother and my extended family of origin live, for the first time in 1.5 years. That’s the longest […]
