Andrea Zoellner

Head of Growth at Kinsta

Andrea Zoellner

Andrea is a content creator, digital marketer, and a long-time organiser of WordCamp Montreal. Andrea has been a marketer in the WordPress industry for close to 7 years at companies like Automattic and SiteGround and is currently the Head of Growth at Kinsta where she oversees their growth marketing strategies. Andrea frequently speaks on topics like content creation, marketing, and working in tech.

The Marketing Value of a Content-first Approach

You’ve probably heard many times that a “content-first design approach” is key to a more efficient product creation, as well as resulting in better user experience. What does this mean in practical terms, though, and where should we start from? Andrea’s talk will centre on the strategic value of crafting a content-first approach to marketing and how Marketing, Design, and Sales can work together to build a successful buyer’s journey and increase conversions.

Learning points

  • What “content-approach” means in practical terms
  • How a solid content strategy affects marketing results
  • The way to a smooth and happy user’s journey
  • Good content means better conversions

To watch the full talk, together with the rest of the conference, you can buy Lifetime Access now

Tuesday 18 May 2021
6:30 pm CEST/ 9:30 am PDT/ 10.30 MDT
Check the time in your timezone

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