A very useful list towards inclusive & accessible products
Inclusion and accessibility go hand in hand, they shouldn’t exist without one another. If you read this newsletter (and follow me at all) you’ll know already that both things are very important to me. I’m constantly striving to improve on both fronts, in my own as well as my clients’ projects.
This morning I was checking my feed on LinkedIn (more on that later) when I came across a post by a UX writer in my network, Britney N. Mack. Britney has written a list of questions we should ask ourselves when we design a new product (website, app, or whatever).
Questions to ask at the start of a project
This is the first question Britney recommends we answer at the start of a project:
1. What are my everyday privileges—even the “little things” I take for granted?
Followed by the question:
2. Now, who are the people who don’t have these privileges?
If you answer the whole set of questions that Britney has so thoughtfully prepared, you will probably achieve an accessible, as well as inclusive, result by default.
My answers to these questions
Off the top of my head, here is my answer to question 1 – a very short list of a few of the “little things” (or huge, in fact) I take for granted:
✅ Full use of all my limbs
✅ Reliable power grid
✅ Reliable & fast internet connection
✅ Ability to see with assistive technology
✅ And hear without it
✅ My ethnicity (aka white privilege – yes it does matter, even online)
✅ My last-generation computer
✅ With all the latest software
✅ Ability to work & interact with this technology in a quiet environment
✅ High level of tech literacy
✅ Knowledge of more than one language
I could carry on, but I’ll stop here for today.
I’m currently starting the research phase for a new website redesign for a public cultural institution, the wonderful Galleria Nazionale dell’Umbria in Perugia, Italy.
I’m building the usability tests for the current website, so that we can identify the issues & resolve them in the new one.
I will make sure that the people we recruit for the tests don’t all have the same privileges as me, so that we can build a truly inclusive new site that informs, teaches and delights everyone – not just a few.
I am very grateful to Britney N. Mack for this timely reminder.
Also: if you want to take part in the usability testing for the Galleria Nazionale dell’Umbria’s existing website, please do get in touch with me.
Improve Your Online Shop’s Performances With Split-Testing
Testing is an essential element in the UX process. There are many types of testing: A/B testing, aka split testing, plays a particularly important role when you want to optimise the conversions on an existing product.
It’s definitely not a good idea to leave your online store’s fate to gut feeling: much better to lead it to success based on actual numbers and data. Testing allows you to decide between multiple best options you have available and choose the one with the highest conversion rate.
In this webinar, Adam Lacey and the Mavericks – i.e. yours truly, together with the marvellous Jan Koch and Lee Matthew Jackson – will discuss how to get more sales and conversions from your online shop using split-testing.
Things You Will Learn
- What is split-testing and how is it used for e-commerce sites?
- What elements do you commonly split-test in online shops?
- What mistakes do marketers often make when split-testing?
- How much traffic should we run through a split test to get quality results?
- How do we interpret the data of a split-test result correctly?
Improve Your Online Shop’s Performances With Split-Testing will broadcast next week, on Tuesday 10 August at 5pm CEST.
I am particularly interested in this not just because Adam is a friend (I reviewed the UX and UI of the first version of the Split Hero website a while ago – and you can tell! still no centred alignment in sight…), but because I am finishing off the Validation module in the UX Blueprint course, so this is extremely relevant information for me and my students.
Let’s connect on LinkedIn
I confess: I used to be a LinkedIn snob.
It just wasn’t rock’n’roll enough for me (as if Facebook, where I used to be all the time, was! LOL).
However, I have recently done a complete 180° on it.
If you are sceptical and need convincing, just head off to the Cloudways webinar with the wonderful Tracey Burnett, a LinkedIn expert, and watch how effortlessly Tracey converts the worst LI unbeliever of all: our very own Lee Matthew Jackson.
Tracey’s webinar is also extremely useful if you’re already sold but don’t know exactly where to start from.
As far as I’m concerned, thanks to LinkedIn (and to Tracey’s coaching) this year only I have:
🎉 Found 4 amazing sponsors for my Design for Conversions conference – which translated into actual 💰💰💰 as well as creating new relationships
🎉 Received 3 job offers
🎉 Learnt so much more about design and UX
🎉 Met so many new colleagues
🎉 And potential clients
So. What are you waiting for?
Please write a short note specifying that you read this newsletter (I always write a note, even when connecting with people I know quite well).
In case you missed it: Gardening services that give you more
If you don’t know Doug Collins, I really recommend you follow him on Twitter. He’s a fantastic UX expert.