#011 Still Untitled

An outstanding example

I have a confession to make: this is going to be an extremely short version of the newsletter.

29 October 2021

Photo by Piccia Neri

Contents of this issue:
    Add a header to begin generating the table of contents
    Piccia Neri's face looking up to the left, with a smile and the sunlight behind her

    By Piccia Neri

    Reading time:
    10-12 minutes

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    By Piccia Neri.

    A shorter newsletter

    I have a confession to make: this is going to be an extremely short version of the newsletter.

    Even though there is SO MUCH to talk about!

    After all, it’s been the week when Facebook announced they were building the Metaverse and appropriating the word “meta”…
    I’m sure you realise I have quite a lot to say about this rebranding and its impact on our experience of the world at large.

    BUT: I’ve hit the second week of feeling poorly, as well as rather sorry for myself at this point.

    I’m writing mostly to let you know this fact, which in turn has triggered the realisation that this is definitely going to be a fortnightly newsletter, because that gives me more breathing space and some leeway in case of unforeseen obstacles such as illness or travel.

    So from now on, expect this newsletter to hit your inbox every 2 weeks.
    Next edition: 12 November 2021.

    Will this ever have a name?


    I am also getting closer to finding a name, believe it or not.

    I’m very grateful to Penny Olorenshaw for suggesting “The UX Rambler”, which reflects my tendency to ramble on a variety of subjects, as well as my thirst for adventure, professionally and personally.
    I love this title, it is definitely a possibility.

    On the other hand, I’ve been reminded that this newsletter is one of the by-products of the Design for Conversions conference, which is happening again next year. Since Kim Doyal (thank you again Kim 🤩 🙏🏼) came up with the name, I’ve realised that talking about “design for conversions” is perfect for me, in more ways than one. So perhaps I should circle back to the very beginning, and this should simply be the “Design for Conversions Newsletter”.

    In fact, I love the “Design for Conversions” concept so much, that I am in the process of moving everything from Design for Geeks, to the bigger, more inclusive umbrella of Design for Conversions.

    As a consequence, I am leaning towards the “Design for Conversions Newsletter” idea – but you might have a better take on it.

    For this reason, despite the brain fog I’ve been in for the past 2 weeks, I’d actually managed to summon the strength to create a survey, with the aim of giving you the opportunity to tell me what you think about the newsletter title options – also adding a little gift at the end.

    I’m using the amazing Smart Quiz Builder – however, I’ve hit a wall. I’ve tested the survey various times, and everything works – apart from the data collection for text fields. So I’d be asking you to give me your ideal title for the newsletter – but I wouldn’t be able to see your answer. Every other answer, yes; but not the most important one. So the survey will have to wait!

    An outstanding example of Confirmshaming, for your delectation

    I’ll close this short issue of the newsletter with a masterpiece in the dark art of Confirmshaming, seen today on Twitter. With many thanks to my good friend Jan Koch for making sure I saw this.

    Screenshot of a tweet by Davis Baer @mynameis_davis saying "this copy is so douchey" above a marketing message from Hootsuite that aims at shaming those who don't take them up on their offer in the button copy. This is an exampled of the deceptive design pattern called Confirmshaming.

    That’s all from me for this week. I promise I’ll be back next time (in 2 weeks) with the long, rambling stories you’ve become used to by now.

    I’ll probably write before then, with a link to a working version of the survey.

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    By Piccia Neri.

    The Design for Conversions Newsletter

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