About Design for Conversions
Your massive business growth by design starts here.
Design for Conversions is a project by Piccia Neri, with the mission to help your UX and web design practice prosper by adopting human-centred design principles as well as accessibility and inclusion.
Adopting accessibility alone will immediately extend your reach by 25%. Do just that, and you'll see your business thrive.

Hi, I’m Piccia Neri.
Over the last couple of decades, I've helped uncountable businesses of all sizes as well as major cultural institutions and global brands increase their conversions and help more people through the power of creative thinking and human-centred design.
The conference
In 2021, I organised the first Design for Conversions conference: an online event focussed on showing designers, developers and agencies how to increase their own sales as well as their clients', by adopting design practices that put people first.
Designing for conversions that actually help real people is the philosophy behind everything I do.
What I can do for you
What I love doing the most is educating agencies, developers, designers, techies and marketers as well as clients on how to do just that – by adopting a UX-focussed design process. I offer workshops, courses, coaching, and I speak at conferences internationally.
When I am not busy with that, I lead UX projects for organisations of all sizes, usually distributed and remote. I bring deep internal change to the companies I work with, by showing them that putting people first inevitably brings growth.
I champion a new form of creativity that focusses on building unexpected and delightful experiences, rather than wowing with visual effects.
Want to work with me?
Either have a look at the many ways I can help you, or just get in touch to discuss your needs.
A few of the ways Design for Conversions can help you
UX and UI reviews
A thorough review of your existing product provides actionable advice that can bring immediate wins (such as a 400% increase in conversions overnight!)
Free UX & UI newsletter
A free newsletter on UX and design with the ambition to help you increase conversions by putting people first – sometimes, if not always, in a long-winded way.
Tailored UX and UI coaching
Tailored coaching for your agency, including UX and UI design courses to ensure everyone follows best practice. This is one of the most rewarding and helpful programs I run.
UX Design & Lead
Design-led agencies are more profitable and better run. Hire Piccia Neri to be your UX lead, either on individual projects or to help your agency gain clarity on process and design.