About Design for Conversions
Hi, I’m Piccia Neri.
Over the last couple of decades, I've helped uncountable businesses of all sizes as well as major cultural institutions and global brands increase their conversions and help more people through the power of creative thinking and human-centred design.
In 2021, I organised the first Design for Conversions conference: an online event focussed on showing designers, developers and agencies how to increase their own sales as well as their clients', by adopting design practices that put people first.
Designing for conversions that actually help real people is the philosophy behind everything I do.
What I can do for you
What I love doing the most is educating agencies, developers, designers, techies and marketers as well as clients on how to do just that – by adopting a UX-focussed design process. I offer workshops, courses, coaching, and I speak at conferences internationally.
When I am not busy with that, I lead UX projects for organisations of all sizes, usually distributed and remote. I bring deep internal change to the companies I work with, by showing them that putting people first inevitably brings growth.
I champion a new form of creativity that focusses on building unexpected and delightful experiences, rather than wowing with visual effects.
Want to work with me?
How Design for Conversions can help you
UX and UI reviews
A thorough review of your existing product provides actionable advice that can bring immediate wins (such as a 400% increase in conversions overnight!)
Tailored UX / UI coaching
Tailored coaching for your agency, including UX and UI design courses to ensure everyone follows best practice. This is one of the most rewarding and helpful programs I run.
Make sure that your typography and interactive text are accessible to everyone and compliant with the Accessible Typography course, and start converting much more.